…and on that note, we close this chapter of Berghs & AAU for this time. It has been an amazing summer for all of us. The final show was great and we were so happy to see so many of our instructors, mentors and inspiring collaborators there. I know I speak for all of us when I say Thank You Berghs and AAU for making this happen, and I really hope this program will continue - I can recommend it to anyone who is looking for a truly inspiring, tough, and mind-blowing advertising experience! It’s time to say good bye for now, but this journey is far from over.
It’s sad to realize we are already summing up the intense summer program. We’ve had many highs and many lows - and the 17 strangers that arrived in San Francisco are now anything but strangers. This last week started with the grande finale, the Adobe pitch. We’ve all spent endless nights on this, both being frustrated (and sick of domino’s pizza) and being super darn excited about what we were planning for them. On Monday the shuttle dropped us off at Adobe, along with our own filmcrew, documenting the entire thing (I will find a link to it once it’s up!). Here we met the Adobe team and Goodby people and the four groups did their thing on stage. After 4 weeks of secrecy, closed doors and “ssschhhh they might our steal idea, hide the white board” it was finally showtime. It was so cool to see how four groups could interpret a brief in such different ways and come up with all these ideas - I’ve never been in a class/team/agency anywhere with so many incredibly ambitious creatives & insanely thurough planners, that’s for sure! We all got great feedback and I have to say I am extremly happy and proud to be in the winning team (with Anna Högberg, Turner Johnson and Daniel Kim) who will be back to present to a larger Adobe team and hopefully have our idea executed (yay!).
The Goodby & Adobe team
Tuesday morning marked our last class meeting with Digge & Marco serving up cake, bubbly and balloons. Now it’s time to wrap up those case films and prepare for Thursday’s exhibition. You can sleep when you’re old.